Get fit hudson valley
Get Fit Hudson Valley is a bi-annual 6-week health initiative focused on encouraging members of the Health Quest community and residents of the Hudson Valley to get active in the spring and fall. A dedicated microsite with blog posts, a fitness tracker, and social components, as well as events and multiple prize-tiers for the most dedicated participants have led to year-over-year increased interest and participation.
- Various branded elements for print and collateral, including t-shirts and collateral, as well as promotional gifs and graphics.
- Promotional flyers and other materials for print, created in Adobe InDesign and Illustrator, and distributed at events and allied fitness locations.
- Weekly e-blasts sent out to a large mailing list of participants and Health Quest community members.
- Instructional video created to guide users through how the process of signing up for and using the Get Fit microsite. Created using QuickTime screen capture and Adobe Premiere. Additional graphics created in Adobe Illustrator and Photoshop.